SMA Seminar 2010 Preliminary Agenda

SUNDAY, FEBRUARY 7	12:00pm -8:00pm	Registration open Renaissance Labrid Room
	2:00pm - 4:00pm	SMA Board Meeting
	5:30pm - 10:00pm	Super Bowl Party Renaissance Hotel - Boardwalk Sports Bar and Loft Sponsored by Staging Concepts, Ellerbe Becket and Sports Construction Group Video screens sponsored by Promats Athletics Technology courtesy of Enseo The party starts at 5:30 for the 6:30 kick off. Thanks to our sponsors, there will be extra screens for great views anywhere in our area. SMA Corporate Sponsor Enseo has upgraded and added features to enhance the game experience!
MONDAY, FEBRUARY 8	9:00am - 8:00pm	Registration open Renaissance main entrance lobby
	10:30am - 11:30am	Shuttle transportation from hotel to Grande Pines Golf Club Meet bus at Renaissance Oceans Ballroom Porte Cochere
	12:00pm - 5:00pm	Golf Tournament to benefit the SMA Scholarship Foundation Grande Pines Golf Club One of Golfweek's Top 100 "America's Best Resort Courses" Sponsored by Daktronics, Populous, IMPARK, FieldTurf, and MillerCoors Transportation sponsored by JaniKing A shuttle bus sponsored by JaniKing will run between the hotel and golf course beginning at 10:00am for the 12pm shotgun start. Meet bus at Renaissance Oceans Ballroom Porte Cochere Box lunch will be available for golfers at the course, and beer carts sponsored by MillerCoors. Win $100 or $50 in a closest to the pin competition on hole #8, sponsored by Impark. Populous sponsors it’s annual hole in one contest on hole #17 with a $10,000 cash prize! Buy mulligans from our student interns and participate in the Annual 50/50 cash raffle to support the yearly SMA Foundation Scholarship to students in a Sports Business Management program.
	6:30 - 8:30 pm	Opening Reception with Golf Tournament Awards Renaissance Atrium Sponsored by Irwin Seating and THP, Ltd., and Lighthouse Jumbo Vision
TUESDAY, FEBRUARY 9	7:30am - 7:00pm	Registration open Renaissance Oceans Ballroom foyer
	8:00 - 8:45 am	Breakfast Renaissance Oceans Ballroom foyer Sponsored by American Seating and StageRight
	8:45-9:00 am	Welcome Remarks All Seminar sessions and optional programming in Renaissance Oceans Ballroom Text messaging system sponsored by GuestAssist Audiovisual sponsored by Delaware North SportService
	9:00 - 9:45 am	Keynote Address "What Makes the Great Ones Great" Don Yaeger, New York Times Bestselling Author and former Associate Editor, Sports Illustrated Sponsored by Mortenson Construction Don has had a front-row seat with some of the greatest winners in athletics. Using rich, personal accounts gathered from more than 20 years of interviews with many of today’s sports legends and business leaders, he has distilled Sixteen Consistent Characteristics of Greatness. He will share these characteristics - in how they think, how they prepare, how they work and how they live – that truly make the great ones great. In the SMA tradition, Don will also share some great stories that have inspired him and kept him loving his job!
	9:45-10:00 am	Break Renaissance Oceans Ballroom foyer Sponsored by Covermaster and TerraPlas
	10:00-11:00am	General Session "Concerns and State of the Leagues" Milt Ahlerich, Vice President, Security, National Football League Dan Mullin, Senior Director, Security & Facility Management, Major League Baseball Greg Shaheen, Senior Vice President, NCAA
	11:00-11:45am	General Session "Crisis Control in a YouTube World" Emily Turner, Vice President, Spaeth Communications Inc. New media - including blogs, text messaging, Twitter, social sites like Facebook, and video sites like YouTube - are changing the dynamics of communication and, subsequently, crisis management. “Citizen journalism” has changed the face of reporting. Everyone has a cell phone, typically with camera or even video capability. What does this mean for you? Should an event, like last year’s windstorm in a stadium that was caught and posted by a fan, occur in your stadium, you may have only a few minutes to prepare a statement for the press, and be able to positively address the situation. Emily Turner, Vice President of Spaeth Communications, will discuss strategies for building a crisis plan that helps your stadium retain your positive image of safety and security even when you have zero time to prepare a media response.
	11:45am-12:00pm	Break Renaissance Oceans Ballroom foyer Sponsored by Covermaster and TerraPlas
	12:00pm-1:30pm	Facility Breakouts 1. NFL Moderated by Tracey Evans, SMG Assistant General Manager, Jacksonville Municipal Stadium 2. MLB/MiLB Moderated by Dennis DaPra, Executive VP and General Manager, PNC Park 3. College/University Moderated by Bernie Waxman, Associate Athletic Director and Chuck Morris, Assistant Athletic Director, Florida State University 4. Sponsors Moderated by Liz Smith, Principal, THP, Ltd.
	2:00-4:30pm	Optional Additional Programming
		SMA University Guest Services Workshop Presented by GameDay Consulting
		To reflect the importance of guest services programs, particularly in tough economic times, the workshop has been developed so p articipants will: Learn proven, cost-effective methods for training front-line staff members Receive hand-outs and other materials to enhance their guest services program *Trade ideas and learn best practices from other guest service providers relative to hiring, training, identifying supervisors, outsourcing, and many other topics
	2:00-4:30pm	ARROW Meetings
	5:30-7:30pm	Sponsor Reception Renaissance Pool Deck Sponsored by Centerplate and AwareManager SMA attendees will be lucky to experience innovative and delicious hors d’oeuvres brought in by our premiere sponsor, Centerplate, who will show us just what off-site catering should look like! Paired with beverages sponsored by AwareManager,, you will be treated well this evening.
WEDNESDAY, FEBRUARY 10	7:30am - 5:00pm	Registration open Renaissance Oceans Ballroom foyer
	8:00 - 8:30am	SMA Foundation Meeting Renaissance TradeWinds restaurant
	8:00 - 8:30am	Breakfast Renaissance Oceans Ballroom foyer Sponsored by American Seating and StageRight
	8:30-8:45am	Opening Remarks All Seminar sessions and optional programming in Renaissance Oceans Ballroom Audiovisual sponsored by Delaware North SportService
	8:45-9:45am	General Session “Century of Change: The Evolution of Stadia in America” David Broughton, Research Director, Sports Business Journal A pictorial walk-through of American Stadia from White City Stadium (1908) to Cowboys Stadium (2009). David shares the full article in our meeting materials.
	9:45-10:45am	General Session Panel Discussion “Dim all the lights, sweet darling” and Other Ways to Manage Energy Use at Your Stadium” SMA Panel moderated by Joe Abernathy, Vice President Stadium Operations, Busch Stadium Panelists: Anna Stark, EnergyStar, Peter Clarke, EnergyPro, and Mike McFaul, Director of Facility Operations, Qwest Field What are stadiums doing now to impact energy usage and cost at their stadiums? What additional options are available for support?
	10:45-11:15am	General Session National Green Sport Facility Research Update Dr. Robin Ammon, Chair, Department of Sport Management, Slippery Rock University
	11:15-11:30am	Break Renaissance Oceans Ballroom foyer Sponsored by Covermaster and TerraPlas
	11:30-12:15am	Breakouts 1. 5x5x8 (member panel topics of current stadium news/issues) Moderated by Liz Smith, Principal, THP Limited, Inc. Miller Park - Bob Hallas – Flood Home Depot Center – Kyle Waters - Stadium Highlight Notre Dame – Mike Seamon/Mike Danch - Stadium Highlight & New Game Day Operations Target Field – Dan Kenney – Stadium Highlight and Opening Day Traffic Campaign Oriole Park – Major restoration/seat replacement (Chris Przywara from THP will speak on MSA behalf 2. “Building Alternative Revenues with Non-Sporting Events” SMA Panel moderated by Barbara Casey, Raymond James Stadium Need Money? This panel will reveal hidden alternative revenue resources from the SMA membership venues. We are not talking paintball tournaments here, we are delving much deeper than that…Rumored to be a “get rich quick” seminar. 3. Construction:"The first thing we do, let's kill all the lawyers" - Shakespeare, Henry VI SMA Panel moderated by Mike McCormick, Attorney, McCormick and Associates, and Corporate Counsel for SMA with panelists including Mortenson Construction and Populous 4. Special events hosted in German stadiums - from Biathlon to Stock-Car Racing Patrik Meyer, Commerzbank Arena, Frankfurt Germany Due to the 2006 World Cup, stadium infrastructure in Germany went through a complete renewal. Today, German stadia host much more than soccer games. Patrik will share lessons learned and insight into their business and operating structures.
	12:15-1:00pm	Repeat of Breakouts 1. 5x5x8 (member panel topics of current stadium news/issues) Moderated by Liz Smith, Principal, THP Limited, Inc. Miller Park - Bob Hallas – Flood Home Depot Center – Kyle Waters - Stadium Highlight Notre Dame – Mike Seamon/Mike Danch - Stadium Highlight & New Game Day Operations Target Field – Dan Kenney – Stadium Highlight and Opening Day Traffic Campaign Oriole Park – Major restoration/seat replacement (Chris Przywara from THP will speak on MSA behalf 2. “Building Alternative Revenues with Non-Sporting Events” SMA Panel moderated by Barbara Casey, Raymond James Stadium Need Money? This panel will reveal hidden alternative revenue resources from the SMA membership venues. We are not talking paintball tournaments here, we are delving much deeper than that…Rumored to be a “get rich quick” seminar. 3. Construction:"The first thing we do, let's kill all the lawyers" - Shakespeare, Henry VI SMA Panel moderated by Mike McCormick, Attorney, McCormick and Associates, and Corporate Counsel for SMA with panelists including Mortenson Construction and Populous 4. Special events hosted in German stadiums - from Biathlon to Stock-Car Racing Patrik Meyer, Commerzbank Arena, Frankfurt Germany Due to the 2006 World Cup, stadium infrastructure in Germany went through a complete renewal. Today, German stadia host much more than soccer games. Patrik will share lessons learned and insight into their business and operating structures.
	2:00pm - 4:00pm	Optional Tour to the Citrus Bowl and Amway Arena Meet bus at Renaissance Oceans Ballroom Porte Cochere So you’ve never heard us say the word arena before, but there are features of this state of the art new facility that you’ll want to see! You need to be preregistered for this tour, so check with registration staff if you have not reserved a seat.
	2:00 - 4:45pm	Optional Additional Programming
		“Stadium Management and Operations at the Big League Level: Hype, Illusions, or Reality” Moderated by Dr. Michael Jackson with panelists including Ron Labinski. Bruce Schulze, President, Dolphin Stadium, Sylvester Servance II, Safeco Field Security and Stadium Safety, Liz Smith, Principal, THP, Ltd., Sherry Dye, ExtremeTix, Dr. Michale Jackson, Temple University. This session for undergraduate and graduate students of Sports Business Management degree programs will discuss aspects of becoming a facility manager including input from many diverse areas of the industry and covering topics of: Preparation, lifestyle, and future direction Industry diversity job and intern/extern opportunities Roundtable discussion and networking opportunities Registration Form
	4:00 - 6:30pm	Trolley shuttle begins from hotel to SeaWorld. SMA hospitality at SeaWorld Ports of Call Garden Meet trolley in the Renaissance parking lot
	4:45pm	Live Shamu Show SeaWorld Our entertainment includes “Believe” - a captivating and visually stunning new Shamu show that transports your heart to the edge of wonder.
	5:45 - 6:30pm	Cocktail Reception in Ports of Call Garden SeaWorld
	6:30-10:00pm	Wednesday Gala Dinner and Lifetime Achievement Award SeaWorld Ports of Call Pavillion Premiere sponsor Anheuser Busch InBev Sponsored by L-3 Global Security & Engineering Solutions, and Sony SMA celebrates innovators in our industry with the Lifetime Achievement Award as we take over SeaWorld for the evening. Our entertainment includes Believe - a captivating and visually stunning new Shamu show that transports your heart to the edge of wonder. Only at SeaWorld and the SMA Gala Event!
	9:00 - 10:00pm	Trolley shuttle from SeaWorld to Renaissance
THURSDAY, FEBRUARY 11	7:30 - 11:00am	Registration open Renaissance Oceans Ballroom foyer
	8:00-8:45am	Breakfast Renaissance Oceans Ballroom foyer Sponsored by American Seating and StageRight
	8:45-9:00am	Opening Remarks All Seminar sessions in Renaissance Oceans Ballroom Audiovisual sponsored by Delaware North SportService
	9:00-10:00am	General Session Panel Discussion "Concerts Revisited: Are the Big Buildings in the Future?" John Valentino, AEG Live, and Randy McElrath, Live Nation
	10:00-11:00am	General Session “Sports Litigation Alert” Carla Varriale, Partner, Havkins, Rosenfeld, Ritzert & Varriale, LLP Carla and Jarrett will cover "hot topics" such as pat down searches, liability for spectator conduct and alcohol liability from their experience successfully defending our industry.
	11:00-11:15am	Break Renaissance Oceans Ballroom foyer Sponsored by Covermaster and TerraPlas
	11:15 - 11:45am	SMA Annual Business Meeting Text voting system sponsored by GuestAssist
	11:45 - 12:00pm	General Session "Newly Developing Security Technology - Pentasys Portal Screening System" SMA has been asked to participate in a private sector effort to contribute to public safety in our stadiums. Pentasys is a portal-style screening system currently in development. SMA managers are needed to act as advisors to help carry this system to cost-effective relevance for stadium use. The detection system uses extremely low frequency energy (500Hz - 2.5KHz) and detects the variance in the transmitted frequency when the energy passes through the targeted substance. The low frequencies are inherently safe and don’t affect electronics such as pacemakers, hearing aids, insulin pumps or detonation devices. Substances normally used for shielding are penetrated as if they are invisible by the low frequencies used. They are now transmitting these detection frequencies across a 6' wide portal. The detection system science will be presented at this time, followed by a demonstration and opportunity for questions during lunch.
	12:00-2:30pm	Lunch and Prize Lottery Renaissance Oceans Ballroom Grand Prizes sponsored by Mitsubishi
	2:30 pm	SMA Board Meeting Renaissance Oceans Ballroom

SMA Seminar 2010 Preliminary Agenda

SMA Annual Seminar

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2010 SEMINAR EVENT SPONSORS